What Color is Your Business?
January 11, 2012 By Dave Koehler

Darrell Zahorsky over at About.com posts useful information about how different colors are perceived across cultures and what that may mean for your business

Here is their list of color meanings for business marketing:

White: Pure. Clean. Youthful. It's a neutral color that can imply purity in fashion and sterilization in the medical profession.

Black: Power. Elegant. Secretive. The color black can target your high-end market or be used in youth marketing to add mystery to your image.

Red: Passion. Excitement. Danger. Red is the color of attention, causing the blood pressure and heart rate to rise. Use red to inject excitement into your brand.

Orange: Vibrant. Energy. Play. Add some fun to your company if you want to create a playful environment for your customers.

Yellow: Happy. Warm. Alert. Yellow can be an attractor for your business with a relaxed feeling.

Green: Natural. Healthy. Plentiful. To create a calming effect or growth image choose green. Go green go.

Purple: Royalty. Wise. Celebration. Maybe add some purple tones to your look for your premium service business.

Blue: Loyal. Peaceful. Trustworthy. Blue is the most popular and neutral color on a global scale. A safe choice for a business building customer loyalty. 

Read more about it here.