Twitter redesign and businesses
December 15, 2011 By Dave Koehler

Twitter's latest redesign simplifies the interface, while featuring a few key tabs across the top of the page that are useful for businesses. Nathan Eddy, from eWeek sums it up well:

On the homepage tab, photos, videos and conversations are embedded directly in tweets, allowing businesses to offer visual details of products and special offers and to spread viral marketing campaigns. The new Connect section is where businesses can get in on the conversation by seeing who has followed or mentioned the company, or who retweeted or favorited one of the tweets, giving businesses insight into potentially untapped customers or enabling them to respond to compliments (or criticisms).

The Discover tab lets users tap into a stream of information that can be customized just for a business based on current location, what you follow and what’s happening in the world. As Twitter use increases, Discover gets even better at serving up more content that applies directly to the company’s market and interests through tracking people, organizations or brands. The Discover tab also lets users search for contacts by name and import contacts from an email account.

Twitter is in a bit of a battle with Facebook for users. Twitter usage continues to grow. Depending on what sort of business you have, you probably should consider having a least a basic presence on one or more of these sites.

To learn more about Twitter's update, read the full article from eWeek.