What can (and can't) social do for your business?
September 15, 2011 By Dave Koehler

Social is one of the top buzzwords these days when it comes to our current electronic era. There have been many others, and I suspect it will just blend in as a natural part of the Internet/Mobile space over the next few years. For now, it is a useful tool businesses can use for building trust & authority, bringing publicity & traffic, and even improving your search ranking.

However, social media cannot change you core of your business. Like any other type of marketing, if you do not have a good product, social media can't help.

Read more: http://www.searchenginepeople.com/blog/3-things-social-no-fix.html