The Importance of Incoming Links to Your Search Ranking
September 08, 2011 By Dave Koehler

One of the key factors for improving your rank in Google search results is the number and strength of links pointing to your Website. According to Google, a link to your site is a vote for your site, and the more important the site linking to your site, the better. (In this case, an important site is one that has a lot of incoming links and pageviews.) Also, the closer the site's content is to yours, the better. If you have a Website for a restaurant, then links from a site that reviews restaurants is more important that a link from a site about dog grooming.

The Website Digital Lab offers some useful strategies for link building including Generic Link Building, Content Link Generation, and Social Media. Read more here.

If you are interested in getting an ad or listing on Princeton Online (Google PageRank 8), contact Peter Gibson at 609-737-7901 or